A collection of email designs showcasing an understanding of customer journeys, UX principles, and engagement-driven communication. The work explores a variety of layouts, visual elements, and content structures to create clear and compelling flows. A selection of these assets were developed as part of a wider refresh of brand communications and migration to a new email platform, they reflect a refreshed visual direction that brought greater consistency and a more engaging tone. Leading the creative development, I helped establish a design language that strengthened the overall brand experience.